Youtube Ads Setup Charges

Setting up YouTube ads involves a few key steps through Google Ads. Here’s a breakdown of the process:

1. Create a Google Ads Account

If you don’t have a Google Ads account, you’ll need to create one at Google Ads. You can link your existing Google account.

2. Link YouTube Channel

If you plan on running video ads, you need to link your YouTube channel to Google Ads. This can be done in the settings section of your Google Ads account.

3. Campaign Creation

• Step 1: Campaign Type
  • Go to the “Campaigns” section in Google Ads.
  • Click on the plus button (+) to create a new campaign.
  • Choose “Video” as your campaign type.
• Step 2: Campaign Goal
  • Choose the goal of your campaign (e.g., leads, website traffic, product and brand consideration, etc.).
• Step 3: Campaign Subtype
  • Choose the format of your ad campaign, such as Skippable in-stream ads, Non-skippable in-stream ads, Bumper ads, Outstream ads, or In-feed video ads.

4. Set Your Budget and Bidding Strategy

• Choose your daily or campaign total budget.
• Pick a bidding strategy. For YouTube ads, you can choose CPV (Cost-per-view) or CPM (Cost-per-thousand impressions) bidding depending on your goals.

5. Target Audience

• Define your audience based on demographics, interests, behaviors, and keywords.
• You can also use custom audiences to create a more tailored reach based on people who visit your website or engage with your YouTube videos.

6. Choose Placements

• You can decide where your ads will show (YouTube videos, YouTube search results, YouTube partners, etc.).
• You can also specify content exclusions if you don’t want your ad appearing in certain types of videos.

7. Create the Video Ad

• Upload the video to your YouTube channel.
• Add the video URL in Google Ads, and then customize the ad format and details.
  • In-stream ads: These are skippable after 5 seconds.
  • In-feed video ads: Appear on YouTube search results and watch pages.

8. Set Up Tracking (Optional)

• Implement conversion tracking by setting up Google Ads conversion tags to measure the effectiveness of your YouTube ads.

9. Review and Launch

• After reviewing all your settings, click on Create Campaign to launch your YouTube ad campaign.

That’s it! Once the campaign is live, you can monitor its performance and adjust as needed using the analytics and reporting tools in Google Ads.