Message Type Approx. Cost (per message) Use Case
Marketing ₹0.88 – ₹1.09 Promotions, offers, newsletters
Utility ₹0.13 – ₹0.15 Order updates, reminders, receipts
Authentication ₹0.13 – ₹0.15 OTPs, login codes
Service FREE When you reply to a customer within 24 hours